NIKKI’S Hot Products and Memphis International Raceway Announce Racing Hot Partnership for 2017 Season

Friday, February 24, 2017

MEMPHIS, Tenn., February 28, 2017 – The 2017 racing season at Memphis International Raceway is going to be a hot one both on and off the track as Memphis International Raceway names NIKKI’S Chips the official chip of the season and adds NIKKI’S Hot Seasoning as an offering at concessions. 

“We could not be more excited to partner with Memphis International Raceway and to introduce our Hot Chips, Cool Chips, and our Hot Seasoning to all of the great racing fans in the Mid-South. Our chips and seasoning are loaded with flavor and, in my opinion, when you eat one of our Hot Chips the adrenaline rush you experience is a lot like burning down the quarter-mile in four seconds at 300 miles an hour,” exclaimed Nikki Schroeder, Owner, NIKKI’S Hot Products. 

NIKKI’S Hot Chips and NIKKI’S Cool Chips will be available for purchase at MIR concessions by themselves or with an MIR Combo. NIKKI’S Hot Seasoning will be available to purchase by itself or by request to add to hamburgers, french fries, pork rinds or on any other item in the concession stand, as it is good on anything. 

“We are bringing hot racing action to the Mid-South this season and are proud to be able to offer NIKKI’S Hot Chips, NIKKI’S Cool Chips, and NIKKI’S Seasoning to all of our great fans to make it an even better season,” said Pam Kendrick, President of Memphis International Raceway.

The Memphis International Raceway has events planned every weekend throughout the year and is bringing NASCAR back to the Mid-South in 2017.  Some of the more popular events in early 2017 include:

·        Test N’ Tune Every Thursday Night

·        Summit Bracket Racing Series presented by Comp Cams                


·        Outlaw Street Car Reunion                                                                 March 22-26

·        31st Annual Super Chevy Show                                                          April 7-8

·        Red Bull Global Rally Cross                                                                April 28-29

·        NASCAR K&N Series                                                                         June 3


NIKKI’S Products can be found online:





Memphis International Raceway can be found online:





About NIKKI’S Products

NIKKI’S Products is a woman-owned business in Memphis, Tennessee started by Nikki Schroeder in 2011. NIKKI’S products offer NIKKI’S Hot Seasoning, NIKKI’S Hot Chips, NIKKI’S Cool Chips, NIKKI’S Hot Bloody Mary Mix and coming soon NIKKI’S Hot Sandwich Spread and NIKKI’S Hot HOT Sauce. NIKKI’S Products is proud to offer Hot Seasoning that is low in sodium, includes no MSG and is great on everything. NIKKI’S Products is proud to offer Hot and Cool kettle chips that have no preservatives, no trans fats, no msg, no gluten, and are kosher certified. NIKKI’S Products is proud to offer  NIKKI’S Hot Bloody Mary Mix with no MSG, no trans fats, no preservatives, no gluten, and is classified as a vegan product. NIKKI’S ships products all over the United States and their products can be found at select retailers in the Mid-South area and is soon to be offered nationally. Please visit http://nikkisproducts.com/ for more information.

About Memphis International Raceway

MemphisInternationalRaceway™ (MIR) is the Mid-South’s premiere racing destination for racers andspectatorsalikeAs aleaderin its operatingformandfunction,MIRboaststhreecompletetracks includinga roadcourse,historicdragstrip, and a NASCAR ¾-milepavedtri-oval. MIR is owned by IRG Sports + Entertainment™ (IRGSE), a TPG Specialty Lending company, and is sanctionedbytheInternationalHotRodAssociation™(IHRA). For more informationonMIR,pleasevisitwww.RaceMIR.comor connect with us on Facebook, Twitter and Instagram @RaceMIR.

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