Racer Media & Marketing and the IHRA announce a partnership in 2016

Tuesday, March 22, 2016
The International Hot Rod Association™ (IHRA) and the world’s leading motorsports media and marketing company, Racer Media & Marketing announced a global partnership today. The premiere media outlet will bring drag racing into the homes of hundreds of thousands of motorsports fans via online, print and digital coverage of the IHRA during the 2016 season.

Racer Media & Marketing will cover all facets of the IHRA throughout the year, with a dedicated page on RACER.com, weekly newsletters and social media content. The IHRA season consists of sportsman and professional drag racing from February until October, and culminates with sportsman team finals and a championship event for both sportsman and professional racers at the end of the year. The relationship will reintroduce motorsports fans to the sport of drag racing and give insight into the international series with lifestyle pieces, event coverage, feature articles, and segments about the history of the IHRA.

“The IHRA partnership with Racer Media & Marketing is a milestone for the IHRA and parent company IRG Sports + Entertainment,” said Shayna Keller, Director of Corporate Communications at IRG Sports + Entertainment. “RACER’s extensive reach will allow us to connect with a new audience and introduce the IHRA to millions of people around the world.”

"Drag racing is the purest form of racing and the spirit of the IHRA is exciting and welcoming to both racers and fans,” stated Racer Media & Marketing Founder & CEO Paul Pfanner. “Our team at Racer Media & Marketing looks forward to delivering great coverage of IHRA events across all of our RACER media and social media platforms by providing compelling insights into the sport's unique competitors, cars and characters."

RACER was founded in 1992 and provides its readers with an insider’s perspective on racing’s intoxicating blend of people, passion, speed and technology. It creates high-quality original content that reflects the full spectrum of emotional, physical and technical aspects of racing’s vibrant culture and passionate way of life.

Coverage of the IHRA on the RACER media platforms launched today and can be located on the website at http://www.racer.com/ihra

Read 2273 times


Test N Tune
Drag Strip
Thursday, August 13th - Thursday, August 13th
Midnight Madness with Traction Optional Drifting
Drag Strip
Friday, August 14th - Friday, August 14th
Bracket Series #3 (6.0/7.0)
Bracket Racing
Saturday, August 15th - Saturday, August 15th
MIR Track Day presented by NASA Mid South Region
Road Course
Friday, August 21st
Street Warriorz
Drag Strip
Saturday, August 22nd - Saturday, August 22nd
Test N Tune (Small Tire Prep)
Drag Strip
Thursday, August 27th - Thursday, August 27th
Bracket Series #4 (S/SS)
Bracket Racing
Saturday, August 29th - Saturday, August 29th
Test N Tune
Drag Strip
Thursday, September 3rd - Thursday, September 3rd
Test N Tune
Drag Strip
Thursday, September 10th - Thursday, September 10th
Midnight Madness with Traction Optional Drifting
Drag Strip
Friday, September 11th



5500 Victory Lane
whitebar 901-WOW-RACE
Millington, TN 38053 RACEMIR.com
 ©2019 Memphis International Raceway. All Rights Reserved