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Racer Media & Marketing and the IHRA announce a partnership in 2016

Tuesday, March 22, 2016
The International Hot Rod Association™ (IHRA) and the world’s leading motorsports media and marketing company, Racer Media & Marketing announced a global partnership today. The premiere media outlet will bring drag racing into the homes of hundreds of thousands of motorsports fans via online, print and digital coverage of the IHRA during the 2016 season.

Racer Media & Marketing will cover all facets of the IHRA throughout the year, with a dedicated page on RACER.com, weekly newsletters and social media content. The IHRA season consists of sportsman and professional drag racing from February until October, and culminates with sportsman team finals and a championship event for both sportsman and professional racers at the end of the year. The relationship will reintroduce motorsports fans to the sport of drag racing and give insight into the international series with lifestyle pieces, event coverage, feature articles, and segments about the history of the IHRA.

“The IHRA partnership with Racer Media & Marketing is a milestone for the IHRA and parent company IRG Sports + Entertainment,” said Shayna Keller, Director of Corporate Communications at IRG Sports + Entertainment. “RACER’s extensive reach will allow us to connect with a new audience and introduce the IHRA to millions of people around the world.”

"Drag racing is the purest form of racing and the spirit of the IHRA is exciting and welcoming to both racers and fans,” stated Racer Media & Marketing Founder & CEO Paul Pfanner. “Our team at Racer Media & Marketing looks forward to delivering great coverage of IHRA events across all of our RACER media and social media platforms by providing compelling insights into the sport's unique competitors, cars and characters."

RACER was founded in 1992 and provides its readers with an insider’s perspective on racing’s intoxicating blend of people, passion, speed and technology. It creates high-quality original content that reflects the full spectrum of emotional, physical and technical aspects of racing’s vibrant culture and passionate way of life.

Coverage of the IHRA on the RACER media platforms launched today and can be located on the website at http://www.racer.com/ihra

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