Print this page

MIR and iHeartMedia extend their Partnership Through 2017

Wednesday, March 18, 2015
Memphis International Raceway (MIR) announced today a three-year (2015 – 2017) sponsorship renewal agreement with iHeartMedia, Inc. iHeartMedia, formerly known as Clear Channel Media and Entertainment, has the largest reach of any radio and television outlet in America with 245 million listeners. Their diverse station line-up in the Memphis area includes Rock 103, V101, 101.9 KISS FM, K97.1, News Radio 600 WREC, WDIA and Hallelujah 95.7 FM.

The continuation of the partnership allows MIR to reach a variety of race fans across multiple platforms. MIR looks to expand their racer and fan base utilizing the partnership to help spread the message and help move racing off of the streets and onto the race track. The relationship will also enable MIR to help promote their events and bring awareness to the new dirt track scheduled to open over the summer.

“We are thrilled to have iHeartMedia back with us as a partner,” stated Pam Kendrick VP and GM of Memphis International Raceway. “It’s a partnership that makes sense for both of us and we’ve been able to raise a lot of awareness since we initially launched the program together. We’re looking forward to an even more successful partnership these next three years.”

iHeartMedia will have access to hundreds of thousands of race fans that visit the multi-use facility via signage and promotions to create brand awareness about their stations. In addition, iHeartMedia plans to treat their V.I.P. customers and clients to a one-of-a-kind experience at the facility during key events.

“We see the MIR as an economic engine for the community,” said iHeartMedia Regional Marketing President Morgan Bohannon. “Anything that’s good for Memphis and the Mid-South is good for us. We couldn’t be happier to be partners with Memphis International Raceway.”

iHeartCommunications, Inc. was founded in San Antonio, TX under the name Clear Channel Communications, Inc. with the purchase of a single radio station in 1972. After decades of growing media assets globally, the company has become one of the world’s leading media and entertainment companies, operating as iHeartMedia, Inc. iHeartMedia, Inc. consists of two main media businesses: Clear Channel Outdoor Holdings (NYSE: CCO) and the wholly owned iHeartMedia. Between these divisions, the company focuses on providing a spectrum of multi-platform advertising and marketing opportunities for partners and world-class entertainment for listeners and users.

For more information and to keep up on all the action taking place at MIR, please visit or call (901)WOW-Race.

Read 2157 times