IRG Sports + Entertainment™ Announces Key Staffing Promotions

Tuesday, February 17, 2015
IRG Sports + Entertainment™ (IRG), the parent company of multiple motorsports properties and the International Hot Rod Association™ (IHRA), is pleased to announce the promotions of Manfred Eissner as Director of Creative & Corporate Marketing, and Shayna Keller as Director of Public Relations & Corporate Communications; effective immediately.

Manfred has been with IRG since December 2013 as Art Director, overseeing the branding and design campaigns for IRG companies. He most recently designed and developed the new Nitro Jam™ and IRG websites. Manfred has over 10 years of experience in website design and development, marketing, and design production. He and his family reside in Delray Beach, Fla., and in his spare time, Manfred can be found road course racing and go kart racing.

In his new role Manfred will continue to oversee all corporate branding, design and websites. In addition, he will now directly oversee corporate social media, direct marketing and will manage graphic designers, webmaster and the newly created corporate social media manager.

Shayna joined the IRG family in March 2014 as Director of Public Relations & Marketing at Memphis International Raceway™ (MIR). She oversaw all aspects of advertising, event marketing, media relations, digital and social media for three facilities at MIR. Shayna has 10+ years of experience in the sports and entertainment industry previously working for Chip Ganassi Racing with Felix Sabates in NASCAR. She will relocate to the Jupiter, Fla. area and work out of the Palm Beach office.

As Director of Public Relations & Corporate Communications for IRG, Shayna will now oversee all corporate communications, as well as assist each of the company owned properties with PR, communications, social media and advertising.

"I'm very excited about the opportunity to promote talent from within the company," remarked Jason Rittenberry, IRG President & CEO. "Manfred and Shayna both have qualified backgrounds and have been an asset since joining IRG and MIR. They will work together to take IRG and our properties to the next level in sports and entertainment."

For more information regarding IRG and IRG properties, please visit www.irge.com, follow us on Twitter at @IRGSports or connect with us on LinkedIn. 

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